The Compass
3-Phased Marketing Strategy
Where Homeowners Choose to Market First
The Strategy When You Sell with Alana Mey
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Phase One: Compass Private Exclusive
Maximize Demand For Your Most Valuable Asset.
Just like many companies test products with a smaller audience before launch, listing your home as a Compass Private Exclusive allows you to test price, gain critical insights, generate early demand – all before going public.
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Phase Two: Coming Soon
Signal That Your Home is Coming Soon
Publicly launch your property on Compass.com, showcasing it to all agents and consumers without displaying days on market or price drop history.
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Phase Three: Go Live on All Platforms
Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2.
Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you.
A Word from our Compass Founder & CEO:
Robert Reffkin
Your Home.
Your Choice.
At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.
Phase 1
Compass Private Exclusive
Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public.
Find out more about Compass Private Exclusives here.
Make your listing available to a nationwide network of 34,000 top agents and their millions of clients.
Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops.
Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.
Phase 2
Compass Coming Soon
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.
Find out more about Compass Coming Soon here.
Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms.
Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home.
In this phase, have more control over your data so photos of your home and personal information don’t stay on the Internet.
Phase 3
Go Live on All Platforms
Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2.
Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.
Pre-Marketing by the Numbers
Compass’ research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:
2.9%
Higher
Closing Price
20%
Faster
to Contract
30%
Less Likely to
Drop in Price
Alāna Mey
Real Estate Broker
Call /Text: 360-421-0733
Email: Alana.Mey@Compass.com
Want to learn more about my Compass Marketing Plan for your home?
*Select phases of this marketing plan are not possible in some markets where MLS and/or association rules restrict public marketing before a listing is input into the MLS. Check with your Broker of Record to ensure you are compliant with your local MLS requirements.
Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024. Price drop history is included for geographies where price drop history is available from MLS. Source: Compass data. Findings from the internal analysis were based on a hedonic regression model that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies and should not be interpreted as definitive predictions of future outcomes.