The Compass

3-Phased Marketing Strategy

Where Homeowners Choose to Market First

The Strategy When You Sell with Alāna Mey

  • Phase One: Create a Plan

    Maximize Demand For Your Most Valuable Asset.

    Just like many companies test products with a smaller audience before launch, listing your home as a First Look allows you to test price, gain critical insights, generate early demand – all before going public for up to 21 days. Developing the proper plan can help you maximize demand.

  • Phase Two: Coming Soon

    Signal That Your Home is Coming Soon

    Publicly launch your property on Compass.com, showcasing it to all agents and consumers without displaying days on market or price drop history.

    Learn About Compass Coming Soon & First Look

  • Phase Three: Go Live on All Platforms

    Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2. 

    Armed with feedback from agents and buyers, we strategically launch your home on the public market to achieve the best outcome for you.

    Book A Call & Get Started!

A Word from our Compass Founder & CEO:

Robert Reffkin

A tabletop scene with hands pointing at a map alongside color swatches, a notebook labeled 'COMPASS,' a cup, and a real estate brochure.

Your Home.
Your Choice.

At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.

Book A Call & Get Started

Phase 1

Modern living room with beige walls, light carpet, gray sofas, a coffee table, abstract wall art, and a view of a balcony through glass doors. Adjacent open kitchen with wooden cabinets and stainless steel appliances.

Determine if Coming Soon and First Look is for you!

Just like many companies test products with a smaller audience before launch, listing your home as a First Look on the MLS and Coming Soon on Compass allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public. 

Find out more about Compass Coming Soon here.

  • Make your listing available to a nationwide network of top agents and their millions of clients. 

  • Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops. 

Phase 2

Overhead view of digital devices displaying real estate analytics and property information on different screens, including a tablet with graphs and statistics, and a smartphone showing a property listing with images and location map.

Compass Coming Soon

Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites.

Find out more about Compass Coming Soon here.

  • Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms.

  • Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home. 

  • In this phase, have more control over your data so photos of your home and personal information don’t stay on the Internet.

Phase 3

Alana Mey, Bellingham Realtor in a white and blue dress standing in an arched wooden doorway with a stone wall background, holding a book.

Go Live on All Platforms

Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2. 

Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.

Call & Learn How the 3-Phase Marketing Could Help Your Home

Compass Coming Soon by the Numbers

Compass’ research shows that Compass-sold homes that are marketed as “coming soon” or “First Look” across the country before going active on the MLS, on average, are associated with these results:

2.9%
Higher
Closing Price

20%
Faster
to Contract

30%
Less Likely to
Drop in Price

Alāna Mey

Real Estate Broker
Call /Text: 360-421-0733
Email: Alana.Mey@Compass.com

Vertical text "COMPASS" in bold white letters on a black background.
Alana Mey, Bellingham Realtor with long blonde hair wearing a black blazer and sitting on a couch, smiling at the camera in a professional setting.

Want to learn more about my Compass Marketing Plan for your home?

Schedule a 15-Minute Call

*Select phases of this marketing plan are not possible in some markets where MLS and/or association rules restrict public marketing before a listing is input into the MLS. Check with your Broker of Record to ensure you are compliant with your local MLS requirements. 

Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024. Price drop history is included for geographies where price drop history is available from MLS. Source: Compass data. Findings from the internal analysis were based on a hedonic regression model that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality. The results provided are based on current data and methodologies and should not be interpreted as definitive predictions of future outcomes.