The newest addition to the Compass platform is a powerful new tool that enables agents and their home sellers to identify which of the 33,000+ Compass agents and their millions of buyers have viewed, shared, favorited or commented on their listing. With these insights, I can develop an informed outreach strategy to connect with potentially interested buyers.

The Compass Reverse Prospecting tool is available for all listings on the Compass platform, which reflects $1.7 billion of investment for agents and homesellers, as part of our multi-phased marketing plan which mirrors the approach of the world’s best marketers and real estate developers.

Here's how it works:

• Once your home goes live on the market, we’ll know each and every time one of 33,000+ Compass agents shares your listing as part of a Collection with the millions of clients they represent.

• From there, we’ll be able to see how often your listing is viewed, liked, or shared.

• We’ll use these insights to reach out to agents with buyers who matched with your listing. It’s a sneak peak at the back end of the marketing funnel!

• The best part? While we gently remind an agent of their buyers potential interest, the buyers agent gets to reconnect with their buyer. Both agents keep an finger on the pulse, and we make sure your listing stays TOP OF MIND!

Curious to discuss this feature further and see how it works? Let's arrange a conversation to discuss! Tap “Book an Appointment” below!